Portsmouth Football Club has announced B.fresh as their new Official Performance Shot Partner, with the Shropshire-based company’s natural products supporting both men’s and women’s first team nutrition and recovery.
The partnership will see B.fresh’s premium performance shots become part of Pompey’s nutritional programmes for both squads, supporting match performance, recovery protocols and player wellbeing.
Operating from their Shropshire farm and juicery, B.fresh creates entirely natural, plant-based functional health shots. Their specially developed products target inflammation reduction, immune system enhancement and faster post-exercise recovery – all without artificial additives or preservatives.
The company has established itself as a reliable partner in elite sport, providing high-quality, practical recovery solutions designed for professional football’s unique requirements.
Under the new arrangement, B.fresh performance shots will be accessible to players at the training ground and during matchdays, offering specialised support for pre-match preparation and post-match recovery phases.
Portsmouth Football Club men’s first team physical fitness coach Max Whittingham commented: “We’re delighted to bring B.fresh into our high-performance setup. Their range complements our comprehensive approach to player preparation and recovery for both our men’s and women’s first team squads perfectly. Adding natural, nutrient-dense ingredients to our recovery programmes helps us support player wellness whilst meeting a demanding season’s requirements.”
Philip Maddocks, founder and managing director at B.fresh, said: “It’s brilliant to partner with Portsmouth FC – a club with genuine ambition and a progressive approach to performance. We’re delighted that our products will assist both the men’s and women’s teams throughout the campaign, helping athletes recover quicker, reduce inflammation and maintain training and match consistency.”
Further information about B.fresh and their performance nutrition products is available at b-fresh.co.uk.
