Portsmouth Football Club has announced a multi-year extension to their partnership with Milkwood Care, one of the club’s most loyal and enduring commercial partners who have supported Pompey for numerous seasons.
The care organisation has remained amongst Portsmouth’s most dedicated sponsors, showing steadfast loyalty to the club, its squad and the broader Portsmouth community throughout their association.
The renewed deal will maintain backing for both the senior men’s team and the youth academy, cementing a bond that has flourished across multiple successful campaigns.
Milkwood Care’s association with Pompey spans several years, during which they have been pivotal in nurturing the club’s emerging talent through continuous academy sponsorship.
The organisation has been integral to supporting the club’s broader infrastructure, sharing Portsmouth FC‘s long-term ambitions for development both on the field and beyond.
Outside their sponsorship duties, Milkwood Care has consistently reflected Portsmouth Football Club’s principles through their community-centred projects.
Their continued partnership with Pompey in the Community has enhanced the charity’s outstanding efforts, providing valuable programmes for residents throughout Portsmouth and neighbouring regions.
The collaboration has created special moments for Milkwood’s care home residents, especially at Christmas, when Portsmouth players have visited facilities to meet residents, exchange stories and bring festive joy.
Portsmouth FC’s sales director Mark Judges commented: “We’re exceptionally pleased to extend our relationship with Milkwood Care.
“They represent more than just a commercial ally, but an organisation that genuinely mirrors our dedication to community support and youth development.
“Their ongoing commitment to the club – spanning our senior side through to the academy – demonstrates what authentic partnership means.”
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Janet Leech from Milkwood Care said: “Our connection with Portsmouth FC has always transcended simple branding.
“It concerns shared principles, community spirit and a fundamental commitment to nurturing people – whether that involves young talents progressing through our system or backing local projects via Pompey in the Community. We’re delighted to continue this partnership with a club that holds such significance for us.”
Portsmouth Football Club extends gratitude to Milkwood Care for their ongoing backing and anticipates the forthcoming phase of this thriving partnership.